Instagram for Esty Sellers
Instagram for Esty Sellers! Instagram can bring you tons of extra sales to your Etsy shop. So let’s talk about what’s up Etsy sellers my name is Dave and welcome back to my channel if you’re new to this channel, please consider subscribing and doing new videos all the time on Etsy success.
So in this video, I want to talk about Etsy using Instagram to bring more sales to your Etsy shop and go over some basics as an Instagram user as well as an Etsy shop owner.
so first I want to explain how the Etsy or the Instagram algorithm works because a lot of people you know have seen a lot of engagement drop recently at the beginning of the year and continuing throughout the year.
Instagram recently changed its algorithm to weigh it more towards engagement so back in the day Instagram used to show you posts in chronological order which was great or it could be bad depending on how you looked at it.
But now it’s showing you posts based on the most engaged posts so that’s why you may see a post from like two days ago show up number one at your feet it’s because tons of people are engaging with it and a lot of people are commenting and liking on it.
So how it works is when you post a photo Instagram shows that post to a percentage of your followers and based on the engagement on that one post it will be shown to another percentage of your followers.
So let’s say you make a post and it’s a really great photo and you prompt people to comment on it and like it or even tagged some friends tons of people are liking tons of people are commenting and Instagram sees that all of that engagement and.
then shows it to even more of your following then it happens again and it snowballs that’s how big posts turn to big posts if you post just like a photo of your product sitting on your kitchen table bad lighting bad everything bad caption barely any hashtags right this isn’t gonna get a lot of engagement people aren’t gonna see that.
And be like that is so awesome on your kitchen table looks great you know that’s not going to get a lot of engagement and therefore won’t be shown to
a lot of your followers so this is how the Instagram algorithm works.
Nowadays it’s all based on engagement so that’s why you see a lot of people promoting to get someone to comment on their posts or tag friends etc same goes for Facebook so that’s why you see that tactic across all platforms tag a friend etc.
so the main thing to keep in mind here is to post really captivating photos of the highest quality you can have really good lighting if you’re posting photos of your products or if your reposting you know make sure it’s something that’s been engaged with on whatever page your poultry posting it from and that’s how you can get more likes and comments on the post.
To be shown to more of your followers right so the next thing I want to talk about when it comes to using Instagram for your Etsy shop is keeping in mind that it’s a social media website in the past I used to think that it was just another opportunity to push my products on everyone who follows me.
So we post product after product after product after product nothing but products and we would just be pushing and pushing it so hard it wasn’t until we realized that Instagram is a social media platform.
So you need to be social on it you need to engage with your community you don’t post photos of your merchandise non-stop associate degree example} therefore completes out there just like the biggest brands we tend to all apprehend of a number of their Instagram accounts do not post on the product that is mind-blowing to most folks however square measure} simply there to possess a presence on Instagram.
you recognize regarding the brand already, therefore, square measure} simply there to possess a, therefore, social presence, therefore, keep this in mind do not non-stop post your pics and push your photos as a result of your followers can get fed up.
That you wish to make a sensible selection, therefore, I continuously use hand-loomed therefore as an enormous example therefore as an example your sell hand-loomed.
Therefore you have got an Instagram for hand-loomed therefore right ar not} gonna post a photograph of yourself every single day and simply say hey glide by myself hey go hey glide by myself individuals will certainly get fed up that you simply get unfollowed you almost certainly will not get.
Several followers to start with therefore what you’ll do is post cool photos of like fields of the herbs that are in your, therefore, rate very|a very| an extremely} fascinating post perhaps a repost from another page.
that encompasses a very cool photo of therefore lavender or one thing really cool lavender fields and stuff, if you have got lavender soap so you’ll post things that are at intervals your niche that gets a nice deal,}.
of engagement to create individuals like your product additional like wow wow that is lavender is so lovely I do know the smell of it’s conjointly good OH yea these individuals sell lavender soap great.
I am gonna go obtain some so you get the purpose to keep it a social presence instead of selling and well it’s all selling however instead of sort of a bitter I prefer to decision a bitter approach you recognize.
if you are just continuously posting your merchandise so those are my 1st 2 tips during this video series this is often half one there’ll be a number of when this so take care to subscribe and switch on post notifications.
Conjointly check the link within the description below for my Instagram Etsy on steroids playbook everything I’ve used myself to you recognize and leverage my Etsy look to sell things at intervals Etsy.
And convey more individuals from outside of Etsy the book is within the description if you sign in for my email list, you get a coupon code forthwith so take care to visualize the outline and be careful about succeeding, the video has an attractive day everyone peace out you.
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